Tuesday, March 08, 2011

Actimel Boards

These are some of the boards I drew for the Actimel spot I posted before.
The concept works  a bit like a mini feature told in 40 seconds and sometimes cut down to much less.
I start my boarding with thumbnails which I discuss with the director. This pitch was presented as an animatic, but more in the ways of a traditional production animatic,  so there were  quite a few panels which I had to  finish in order to make the story work and give the editor enough possibilities to try some different versions. Considering the time constraints I am usually given on these types of  commercials I usually try to avoid the use of color. But I thought it helped a bit on this one.